This blog will be a mixed bag. The core content will be in my professional heartland of UK and international corporate brand and reputation management. Some of it will be personal and relate to the recent books I have read or the runs I haven’t done. Some of the content will relate to trends in business and management. Some will be written, some will be video. Some content will be on the PR industry – both from a consultancy and an in-house point-of-view. Not all the posts will be about what I think, but about the views of others. Some content I am sure may even surprise me. One thing I can guarantee is that this blog will convey (and chronicle) my journey deeper into the world of online conversations.