Prword Smith

The New Rules for Building Brands We Love

This is a long post – without apology. It was written for Brand Strategy magazine (March 2007 edition). This year we have seen exceptionally strong interest from media, clients, NGOs and academics around the Trust survey results. Everyone wants to understand trust it seems. More articles in the pipeline. Although I am tempting fate, I do feel as if I may start to blog a little more frequently. For those of you still wanting to know about bloggers block….well I was surprised and slightly embarassed by the number of emails I got a) encouraging me to blog more and b) disappointed when I didn’t. Finally, he sighed, I have a public (albeit tiny). So although this blog is mainly for me – I want to thank those who encouraged me in the last few months to find the time to blog more. Read more

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